Your storefront works best when your audience can find it easily. Use the same primary storefront link across the channels where you publish content.
Add the storefront URL to your profile link. Mention relevant products in captions and direct interested followers to the link in your bio.
YouTube
Add the storefront URL to relevant video descriptions and channel profile links. Explain which product relates to the video.
Share the link with people who have asked for the product or opted to receive updates. Avoid unsolicited bulk messaging.
Website and newsletter
Add a clear Store or Digital Products link to your website navigation and relevant newsletter content.
Set clear expectations
Tell people what they will find when they open the link. Use accurate descriptions and do not promise content that is not included.